STEADFAST - Dr Nekeshia Hammond

STEADFAST ™

Staff Training for Engagement, Decision-Making & Athlete Support Under Pressure

Supporting the people behind performance in high-pressure environments.

Behind every high-performing athlete is a team managing more pressure than people realize.

— Dr. Nekeshia Hammond

What STEADFAST™ Is

STEADFAST™ is a psychology-informed, non-clinical staff training program designed for professionals who support elite and high-performing athletes in pressure-intensive environments. Athlete-facing roles operate under constant visibility, emotional intensity, and high-stakes decision-making. STEADFAST™ equips staff with practical, psychology-informed tools to manage pressure, prevent burnout, maintain leadership presence, and respond effectively when working with high-profile athletes—without functioning as therapists, counselors, or disciplinarians.

The Problem
STEADFAST™ Address

Behind the scenes of elite performance, staff members often carry sustained emotional and cognitive load. Coaches and athlete-facing professionals are expected to remain composed, decisive, and supportive in environments marked by nonstop visibility and volatility. Industry research indicates that more than half of high-performance sports staff experience chronic burnout, yet this strain is often misunderstood or overlooked. STEADFAST™ was created to address this gap with a prevention-focused, psychology-informed approach.

What
STEADFAST™ Supports

Prevent burnout before it becomes a crisis
Maintain leadership presence under pressure
Navigate emotional intensity with clarity and confidence
Make sound decisions in high-stakes moments
Support high-profile athletes effectively and responsibly

Who STEADFAST™ Is For

About
Dr. Nekeshia Hammond

Dr. Nekeshia Hammond is an award-winning psychologist, executive coach, and USA TODAY best-selling author. She is known for translating complex psychological concepts into clear, engaging insights for leaders, teams, and media audiences. Dr. Hammond has served as a subject matter expert across major platforms, including ABC, NBC, CBS, FOX, TEDx, and USA TODAY, and has worked with high-performing teams and Fortune 500 organizations.